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The 2007 Wharton Economic Summit ::
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| Peripheral Vision: Detecting the Weak Signals That Can Make or Break Your Company |
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Sponsor: William and Phyllis Mack Center for Technological Innovation of the Wharton School Moderator: George Day, Geoffrey T. Boisi Professor; Professor of Marketing; Co-Director, Mack Center for Technological Innovation; Director, Emerging Technologies Management Research Program Moderator: Paul Schoemaker, Adjunct Professor of Marketing; Research Director, Mack Center for Managing Technological Innovation |
| Thursday, April 12 - 4:30 p.m.-5:30 p.m. :: Full Summit Schedule |
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The biggest dangers to a company are often the ones you don't see coming. Sensing these threats early — and seeing opportunities sooner — requires a superior capacity to detect, interpret and act on the weak signals from the periphery of the organization. Yet more than 80 percent of the companies we studied have a major vigilance gap between their need for peripheral vision and their current capacity. This session will examine how best practice companies are able to avoid being blindsided. |
